Blockbuster Brand Reinvention

The goal? Take a dying brand & reinvent for a new audience.

The product & market? Blockbuster+, an online app / social platform

Blockbuster was a video rental company in operation from 1985 to 2014 throughout North America. Fast forward to 2025, where we plan to relaunch the brand as an online platform to discover & review movies, along with other miscellaneous features (e.g., tracking users’ watch hours). This new website / app will use the user’s watch history & interests to recommend movies through a questionnaire, linked accounts through existing profiles (e.g. IMDb), along with the platform’s own tracking over time. We aim to stick to the company’s core values of making the movie-finding experience exciting & accessible. Blockbuster overall intends to create an open & friendly online environment for users to engage more in film. Opening users up to a variety of motion pictures that they otherwise may not have discovered without the service.